Back in 1984, Nike made a pivotal partnership with Michael Jordan, creating the now infamous Air Jordans for the basketball icon. Designed by Peter Moore, the original Air Jordans took both the courts and the streets by storm with their punchy colourways, advanced technologies, and affiliation to a sporting legend. Today, the Jordan brand continues to innovate fashionable, high-performance sneakers, embodying Michael Jordan’s sporting and cultural influences. Air Jordans remain the holy grail for “sneakerheads”, with each new iteration becoming a must-have addition to their luxury sneaker collection.