Since 2004, Veja has proudly paved the way for ethical sneaker production. Founded by François-Ghislain Morillion and Sébastien Kopp, the French brand was a trailblazer in the high-fashion sneaker sphere, tackling social, ecological, and economic injustices in fashion head-on. Their trendy footwear is crafted using fairly traded organic cotton from Brazil and Peru, sustainably sourced Amazonian rubber, and recycled polyester and plastic. The sneakers’ aesthetic is as strong as the company ethos, each nonchalantly cool design emblazoned with a V.