Santa Maria Novella

Dating back to the 17th century in Florence, Santa Maria Novella was founded by Dominican friars who planted a garden to provide medicinal herbs for their balms and remedies. This enterprise grew into an apothecary in the city’s Via della Scala, and today, Santa Maria Novella continues to sell traditional skincare, alongside perfumes and home fragrances. The brand’s products are steeped in history, from the Acqua della Regina perfume, gifted by Catherine de’ Medici to her husband King Henry, to the Melograno in Terracotta room fragrance, which pays homage to the brand’s legacy of craftsmanship.