Represent

A British success story, luxury streetwear brand Represent went from a handful of tees screen printed in a garden shed to a booming urban fashion empire favoured by global superstars. Founded by brothers George and Mike Heaton in 2011 using the former's drawn artwork, Represent grew from a shared vision to create an accessible, wearable streetwear brand. The brother's unflinching commitment to quality craftsmanship and fine fabrics secured their place in the luxury space, while their millennial digital savvy allowed them to reach and communicate with an international audience deftly.