Kitri

KITRI crafts hero pieces for your wardrobe affordably. This London-based fashion studio was founded by Haeni Kim in 2017, with a commitment to selling directly to the consumer to keep its ever-evolving womenswear collections beneath the luxury price range. KITRI launches a new limited-run release of fresh designs each month, minimising overproduction and maximising affordable fashion choices. The brand is beloved for its joyful use of colour, statement prints, and strong silhouettes, encouraging women to express their femininity with the volume turned up.