Ice cream

The gregarious little brother of the Billionaires Boys Club fashion label, ICECREAM, has one foot in streetwear and the other in luxury. Headed by Pharrell Williams and Japanese urban fashion designer Nigo, ICECREAM serves playful motifs like the running dog and dollar sign, exuberant colourways, and a generous scoop of ice-cream imagery here and there. The lines are kept fresh with exclusive brand and celebrity collaborations, adding to their high-end selection of premium quality graphic tees, hoodies, tracksuits, and skater-coded accessories.