FRED PERRY

Fred Perry has seamlessly transcended its sporting origins, becoming a staple in British subculture. Founded by three-time Wimbledon champion Fred Perry, the brand began with the tennis pro’s own lightweight, high-performance polo shirt, which quickly gained iconic status. Known for its sophisticated, streamlined fit and signature laurel logo, the polo shirt evolved from a court essential into a timeless streetwear classic. Today, Fred Perry continues to balance sport-forward functionality with versatile, dapper style, embodying both heritage and contemporary fashion.