RMS Beauty

Pioneer of the clean makeup revolution, RMS Beauty has been putting safety first since 2009. Its charismatic founder, Rose-Marie Swift, had been a makeup artist for 30 years when her quest to create safer and more sustainable makeup began. Her campaign to clean up the cosmetic industry set new standards and paved the way for other companies to embrace a gentler, more mindful approach to production. RMS Beauty uses raw, organic, food-grade natural ingredients in its long-lasting formulations and is known for skin-nourishing active compounds that turn everyday makeup into skincare.