At the turn of the century, GHD single-handedly redefined the home haircare landscape. A trio of hair stylists from Yorkshire, UK, launched the brand in 2001 with just one hero product – the GHD hair straightener. This high-performance hair tool allowed women to have a great hair day, every day, without the need for a professional salon service. The tool’s runaway success gave the brand the platform to develop new styling products for home use, including professional-grade hair dryers, curling wands, and hot air stylers.