Designed in New York and made in Milan, Area’s luxury collections fuse America’s urban subculture aesthetics with meticulous Italian craftsmanship. Founders Beckett Fogg and Poitrek Panszczyk met while studying at Parsons, and their creative synergy brought Area to life. Their confidently eclectic but endlessly wearable designs have gained Area a host of high-profile fans, including Taylor Swift and Beyoncé. From nightclub-inspired eveningwear to witty crystal-embellished casualwear, Area brings energy and a dash of drama to every moment.