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New Balance’s beginning can be traced back to Boston in 1906, to an arch support company that moved into the niche of specialised footwear. After innovating trainers with improved fit and balance, the brand blossomed, and New Balance soon became synonymous with comfort-focused athletic footwear that straddles the gap between sportswear and streetwear. Proudly independent for over a century, New Balance is best-known for its smart, “dad shoe” trainer aesthetic and remains popular for both fitness and fashion.
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