Irenie Trousers

Adhering to an ethos of zero waste, the materials used in producing E.L.V. DENIM have zero impact on the environment. The socially responsible brand takes unwanted jeans destined for landfill. It turns them into bespoke contemporary pieces as unique as the person wearing them, in a literal transformation of trash to veritable treasures. Working with local ateliers in East London, fashion stylist Anna Foster ensures that each pair of jeans has the lowest carbon footprint possible whilst supporting local businesses and communities.